Thursday, 22 April 2010

ANALYSIS OF FILM POSTERS



There are two versions of the scarface film and film poster. This poster was released in 1983 following the remake. We see the poster split in two one side black the other white. Its simple black,white and red coloring has a number of possible meanings. The character in the middle is Tony, directly split between the two it could be that black represents the dark side of the law. Or as Tony is posed with a gun, it could be just life and death.
At the top of the poster the actors names and the title are given equal billing. The use of only the actors surname also embeds this. there is also a lot of writing on the poster but it does not take away from the main picture.
The large ring on Tony’s hand could represent the riches he has as a result of his gangster lifestyle, which we know by the presence of a weapon.
The main titles are in bold red. This gives the impression that blood is an irrelevant substance, especially when we see that Tony is posed below with a weapon by his side so casually.
The lack of gradients in the poster, apart from Tony’s face could also mean there is no in between, you’re either in or out of a situation.
The text on the black background gives the viewer an insight into the story. The synopsis talks of the American Dream and mentions he characters name Tony Montana. However, his nickname is emphasized by being used in block capitals ‘…SCARFACE’. It suggests that he is not a nice person.
Lower down the poster the text says ‘ He loved the American Dream. With a vengeance’
The opposite side of the poster lists the credits in black on a white background.

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